Brand Concepts — Peer Comparison

How the peer fair value is calculated and which companies were used as benchmarks.

Peer selection

Peers are selected from the same Consumer Services industry. 8 companies were matched as valid comparables.

Same-industry peers share similar business models, cost structures, and growth prospects — making them the most appropriate benchmarks for valuation multiples.

Peer comparison table

Consumer Services · 8 peers · sector medians shown

Better than medianWorse than median

Company	Mkt Cap	P/E	P/B	EV/EBITDA	ROE	Net Margin	Rev CAGR 3y
Brand Concepts BCONCEPTS · you	₹148 Cr	161.3×	2.1×	5.9×	1.3%	0.3%	28.7%
Sector median	—	28.0×	2.6×	8.7×	14.7%	0.2%	12.8%
Brigade Hotel Ventures Limited BRIGHOTEL	₹1,676 Cr	35.3×	2.4×	8.7×	6.1%	11.1%	14.4%
NIIT Limited NIITLTD	₹1,420 Cr	5.7×	0.9×	0.4×	16.1%	12.7%	12.8%
Benares Hotels Ltd BENARAS	₹1,323 Cr	30.1×	9.2×	—	30.6%	0.2%	—
Asian Hotels (North) Limited ASIANHOTNR	₹1,271 Cr	—	1.4×	—	-11.1%	-30.0%	10.1%
Macfos Limited ROBU	₹1,185 Cr	46.2×	—	—	—	—	—
Jaro Institute of Technology Management and Research Limited JARO	₹950 Cr	18.7×	2.8×	11.2×	14.7%	19.3%	30.9%
Mac Charles India Limited MCCHRLS-B	₹901 Cr	—	—	500.2×	1107.4%	-1321.4%	-7.7%
Royal Orchid Hotels Limited ROHLTD	₹859 Cr	25.8×	3.5×	—	13.6%	0.1%	—

Peer comparison verdict

Brand trades at a premium to sector peers on P/E (161.3× vs median 28.0×). The market is pricing in higher growth — worth verifying whether recent revenue trends support that expectation.

How the peer fair value is calculated

Three valuation methods are weighted by sector. Each gives a fair value based on how sector peers are currently priced.

Method breakdown

35% weight · 6 peers

Sector median PE28.0×

Fair value via PE₹24

25% weight · 6 peers

Sector median PB2.6×

Fair value via PB₹171

EV/EBITDA

40% weight · 3 peers

Sector median EV/EBITDA8.7×

Fair value via EV/EBITDA₹206

Blended peer fair value₹134

Why median? Why these weights?

Median over mean: The sector median is used instead of the average because valuation multiples have extreme outliers — one high-growth company at 200× P/E would dramatically skew a mean. The median gives the middle value in the peer set, which better represents typical pricing.

Sector-specific weights: The weight given to each method reflects what matters most in this sector. For banks, P/B dominates because their value is tied to book assets. For IT companies, P/E carries the most weight because earnings quality matters more than asset base. For capital-intensive businesses, EV/EBITDA accounts for varying debt levels across peers and removes financing structure bias.

Limitations of peer comparison

Peer comparison assumes comparable companies are truly comparable — which is never perfectly true. Sector classifications can be imperfect: a conglomerate classified as "IT" may also have significant manufacturing revenue. Small peer counts (below 5) reduce confidence, as a single outlier can skew the sector median. When the entire sector is broadly expensive, peer comparison will show even an expensive stock as "fairly valued" relative to its peers.

The peer fair value shown is an algorithmic estimate based on publicly available financial data. It is not investment advice or a recommendation to buy, sell, or hold any security. Please consult a SEBI-registered investment adviser before making any investment decision.