Sun TV Network — Peer Comparison

How the peer fair value is calculated and which companies were used as benchmarks.

Peer selection

Peers are selected from the same Media & entertainment industry. 7 companies were matched as valid comparables.

Same-industry peers share similar business models, cost structures, and growth prospects — making them the most appropriate benchmarks for valuation multiples.

Peer comparison table

Media & entertainment · 7 peers · sector medians shown

Better than medianWorse than median

Company	Mkt Cap	P/E	P/B	EV/EBITDA	ROE	Net Margin	Rev CAGR 3y
Sun TV Network SUNTV · you	₹21,718 Cr	15.1×	1.7×	10.1×	11.4%	33.2%	4.7%
Sector median	—	34.3×	1.8×	20.0×	4.5%	5.0%	10.2%
Prime Focus Limited PFOCUS	₹20,868 Cr	-271.5×	11.7×	—	-4.3%	-10.4%	—
Zee Entertainment Enterprises ZEEL	₹9,750 Cr	34.3×	0.8×	20.0×	2.3%	3.4%	0.0%
PVR INOX PVRINOX	₹9,494 Cr	53.8×	1.3×	4.9×	4.5%	5.0%	21.0%
Saregama India SAREGAMA	₹8,662 Cr	41.9×	5.1×	26.4×	12.2%	21.0%	10.2%
MPS Limited MPSLTD	₹4,847 Cr	28.0×	8.1×	19.6×	29.1%	22.5%	15.3%
D.B.Corp Limited DBCORP	₹3,783 Cr	—	1.8×	—	15.7%	0.2%	—
Network18 Media & Investments Limited NETWORK18	₹2,982 Cr	19.6×	0.6×	36.7×	3.1%	7.2%	-30.1%

Peer comparison verdict

Sun looks attractively valued — trading at a discount to sector peers on P/E (15.1× vs sector median 34.3×) while delivering above-average returns on equity (11.4% vs 4.5%).

How the peer fair value is calculated

Three valuation methods are weighted by sector. Each gives a fair value based on how sector peers are currently priced.

Method breakdown

35% weight · 5 peers

Sector median PE34.3×

Fair value via PE₹1,257

25% weight · 7 peers

Sector median PB1.8×

Fair value via PB₹573

EV/EBITDA

40% weight · 5 peers

Sector median EV/EBITDA20.0×

Fair value via EV/EBITDA₹1,095

Blended peer fair value₹1,021

Why median? Why these weights?

Median over mean: The sector median is used instead of the average because valuation multiples have extreme outliers — one high-growth company at 200× P/E would dramatically skew a mean. The median gives the middle value in the peer set, which better represents typical pricing.

Sector-specific weights: The weight given to each method reflects what matters most in this sector. For banks, P/B dominates because their value is tied to book assets. For IT companies, P/E carries the most weight because earnings quality matters more than asset base. For capital-intensive businesses, EV/EBITDA accounts for varying debt levels across peers and removes financing structure bias.

Limitations of peer comparison

Peer comparison assumes comparable companies are truly comparable — which is never perfectly true. Sector classifications can be imperfect: a conglomerate classified as "IT" may also have significant manufacturing revenue. Small peer counts (below 5) reduce confidence, as a single outlier can skew the sector median. When the entire sector is broadly expensive, peer comparison will show even an expensive stock as "fairly valued" relative to its peers.

The peer fair value shown is an algorithmic estimate based on publicly available financial data. It is not investment advice or a recommendation to buy, sell, or hold any security. Please consult a SEBI-registered investment adviser before making any investment decision.